Ad Slogans Trivia

™" Domestos Bleach® - "Domestos kills ninety-nine per cent of all known germs™". During the 1970s, Peter Paul launched a memorable advertising campaign for the candy with the tagline "Get the Sensation" which continues to be used into the present day. Candy Quiz Questions. This candy bar was included in U. See how much you know about it in our Advertising Quiz. Today's Trivia - Advertising Slogans (Part 2) Some advertising slogans are (or were) so well-known that as soon as you hear them, you know immediately what company or organization they belong to. Music and actors in UK adverts. ; Sentimental Productions. Brain Candy holidays collections are jokes, quotes, history, and links suitable for the holiday which is the topic of the collection. The following are advertising slogans past-and-present. Can You Finish These Classic Slogans? Written by Lani Conway. Campbell's Soup Popular Advertising Slogans For Business. Four decades later, the slogans, taglines and jingles from commercials are still stuck in our head. You are a true child of. Themes containing numbers, school colors, year, school name, and mascots are listed at the end. Business Achievement Award ~ Future. Advertising slogans often play a large part in the interplay between rival companies. Slogans can make your company stand out, but if not executed successfully, the wrong ad slogan can also backfire. Which Tagline Could Provoke the Following Responses? which in this case will also be a famous advertising tagline/slogan that could prompt such a. 15 Food and Drink Slogans You’ll Never Forget (Slideshow) Slogans are an essential part of any marketing or advertising campaign. That made it a golden age for brilliant ad slogans, many of which have worked so well, major brands still use them to this day. Meter slogan definition is - an advertising slogan on metered mail imprinted along with the postal indicia. The best to you each morning. I was surprised to learn how long some of these slogans have been around as well! It just goes to show ya: a great company or product plus a great brand slogan equals lasting business success! (I love games and quizzes and I have a bunch of harder slogans up my sleeve. I know it was totally normal back then, but I just can't quite wrap my head around it not being taboo. Awesome questions on the Duracell Bunny, J. A ten-question pop quiz to test if you can identify the company or product based on their famous advertising slogan. Our online food ad slogan trivia quizzes can be adapted to suit your requirements for taking some of the top food ad slogan quizzes. Wisk laundry detergent 69. Trivia Marketing will have them--. uk Copy writers get paid a fortune to come up with snappy slogans that will always be associated with the advertised products. Every day, we are surrounded by car ads, credit card ads, travel ads, food ads, clothing ads the list goes on. A tomato in the hand is worth two on the vine. It should make finding your question easier for others and, the easier it is to find, the more likely someone is to answer it!. For years, the company claimed that the slogan was coined by Teddy Roosevelt, who declared it after drinking a cup of Maxwell House coffee. Advertising quiz all about TV adverts. Each of the following questions is an advertising slogan associated with a soda pop. Here you will find reasonable item details. Simply enter a term that describes your business, and get up to 1,000 relevant slogans for free. Taglines, Quotes & Sayings. Match the slogan to the right product or company. Plus, they're sure to look great on your pub trivia team's t-shirts. Trivia Quiz - Car Advertising Slogans. And you thought that you knew something. Learn vocabulary, terms, and more with flashcards, games, and other study tools. They had the craziest slogans! See if you can identify these ones! We use cookies and collect some information about you to enhance your experience of our site ; we use third-party services to provide social media features, to personalize content and ads, and to ensure the website works properly. Check out our popular trivia games like American Corporate Slogans Quiz #1, and American Corporate Slogans Quiz #2. This episode's theme is Jingles and Slogans. Cleaning Products Slogans Stronger than Grease - Ajax® Clean to the core! Softness is a thing called Comfort - Comfort® We care for your family health Domestos kills ninety-nine percent of all - Domestos Bleach® Sparkle […]. In the sixties advertising faced a lot of back flash. Gardeners send all day in their beds. Trivia Quiz - Product Slogans. Our team works hard to help you piece ideas together getting started on advertising aspect of the project you're working on. Use these literature guides, maps, and technology resources to teach students about geography, government, diversity, families, and religion. Choose from 41 different sets of advertising slogans flashcards on Quizlet. May 29, 2017- Explore laurieboland's board "Vintage Ads/Slogans" on Pinterest. Some slogans will be easy to guess. In this quiz you give the catchphrase and the quizzers have to remember the product that was being advertised. Let us know how you do! YouTube | https://www. Check them out below. Also Hershey slogans, Starburst slogan, and Cadbury slogans. It was delivered by Sonny the Cuckoo Bird. Quiz Answers - Ad Slogans. Slogans Quizzes - A selection of ready-made pub quiz questions and answers on the subject of slogans - Can you identify the advertising slogan?. My Drinking Team has a Trivia Problem. The world's favourite airline 4. Do you know these famous slogans from the world of advertising? Take the quiz to test your slogan knowledge and to see how well the ad companies have done their jobs. Brain Candy word play is a collection of intelligent ways to have fun with words. There's a bit of the West in all of us. Do you know some of the slogans that are used by some of the companies around? This quiz includes company slogans and songs with multiple-choice options of the companies. For each slogan, simply name the advertising company. Can you identify who came up with this timeless slogans and taglines? Give the test a try and find out. Below, we've selected 10 of the most. Kellogg's Frosted Flakes G. Difficulty: Average. Difficulty: Average. How do you sum up a country in three or four words? With difficulty, if these tourism slogans are anything to go by. Quiz & Worksheet - Advertising Effects on you should be able to discuss the importance of advertising on consumer buying behavior and a business' marketing budget (especially newer ones. A comprehensive database of more than 114 advertising quizzes online, test your knowledge with advertising quiz questions. Don’t forget to check out our Design Lab for some more inspiration! Clever Pub Trivia Sayings & Slogans. This clue was last seen on September 27 2019 New York Times Crossword Answers in the New York Times crossword puzzle. These companies have spent a fortune trying to embed these into your brain. Candy Bar Slogans It’s all in the mix. Easter Quiz - Round 2 - Chocolate Slogans. You deserve a _____ today. By chessart. Kevin Carbery is scheduled to host the following upcoming. Add Your Slogan Here. 54% average. Give it a shot and let us see just how good your memory is. And my question is: In my opinion, a catchy slogan, or an unusual image could be a good ad. Melts in your mouth, not in your hand. 1844: James Knox Polk ran against Henry Clay on a. Be sure to vote for your. The winners were Sin City's "What Happens Here. Different every time. Take our quiz to see how much you remember about some of the best jingles ever composed. The slogan cleverly incorporates the two services of the brand i. Quiz - 'The Jeffersons' Trivia. TAKE THE ADVERTISING SLOGAN QUIZ. Seventeen's New Quiz Issue Will Make You ROFL. Share them with your friends. A world light years beyond your imagination. Question 8 1000 / 1000 pts Titleist’s has an advertising slogan is “The #1 ball in golf. We know how you did on the 3rd Annual Quiz. Advertising Slogans Quiz (Round 1) 2019 January 2019 What Next From the following advertising slogans can you name the companies? “A Diamond is Forever”. Advertising slogan Hall of Fame The best of UK adverts. How much can you remember about a company's ad campaigns, including Christmas Ads. There are currently four major labels that account for an 88% majority in all album sales. A list of catchy laundry detergent slogans from top brands in the industry. Can you name the products or companies from these slogans? Test your knowledge on this entertainment quiz to see how you do and compare your score to others. Got Milk? (stylized as got milk?) is an American advertising campaign encouraging the consumption of milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, and was later licensed for use by milk processors and dairy farmers. Can You Identify These Famous Slogans? Many slogans have endured the test of time and influenced our culture in many ways. Ring around the collar. Your goal is to guess which slogan belongs to one of three offered logos. TAKE THE ADVERTISING SLOGAN QUIZ. Share them with your friends. THE brand is ditching the well-known slogan in a £20million overhaul - but do you recognise these others? The slogan has been used in ads since 1967 and the axing has caused a storm of protest. Dec 19, 2008 · A new survey claims the Guinness slogan "Good things come to those who wait" is the most commonly used ad slogan in everyday life. ” If you were surprised by the number of slogans you recognized on the quiz, that is evidence of a successful slogan!. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Over the years, some slogans have become inseparable from the brands they advertise. It is affixed, included, or printed on all advertising, buildings, Dictionary Term of the Day Articles Subjects BusinessDictionary. You need to latch this slogan onto every bit of marketing material you have and ensure that it is timeless, simple, and truthful and communicates an absolutely clear message to the audience. Avoid the Noid. In an overcrowded market, a creative and unique business slogan can be the difference maker. If you say them often enough, you can actually change the way you think. Welcome to AARP Quiz Collection. Coca-Cola E. Melts in your mouth, not in your hand. Time for Some Classic Advertising Trivia. But you will definitely need our help to solve the later levels with slogans you have never even heard of, like, "The Right Time For Life" and "Work Hard, Fly Right"! 100 Pics Slogans Levels: 100 Pics Answers Slogans Level 1-20 100 Pics Answers Slogans Level 21-40. Definition and Theory of Fear Appeal. com Jump to navigation. You need to latch this slogan onto every bit of marketing material you have and ensure that it is timeless, simple, and truthful and communicates an absolutely clear message to the audience. No one would ever admit to being influenced by an advertisement, let alone a pithy slogan. Business Achievement Award ~ Future. Welcome to the QuizMoz Porsche Slogan Quiz. Our team works hard to help you piece ideas together getting started on advertising aspect of the project you're working on. Check out these most memorable ad slogans ever, with videos of the original commercials and see how many you remember watching!. An Affair to Remember. Take the Quiz: TV Commercial Slogans. According to Advergize the, "best advertising slogans are the ones that truly describe what a brand or a company stands for in the shortest way possible. Commercial Jingles (Marketing Quiz Questions): Try to Finish These Famous and Not so Famous Commercial Jingles by Fil: trivia questions, facts and quizzes. and quizzes. To this day, it remains one of the most widely recognized tobacco advertising campaigns. Merry Christmas Slogan For Card, Images, And Advertising: Christmas is the day where the people gather together and celebrate with prayers and lots f fun. A new survey claims the Guinness slogan "Good things come to those who wait" is the most commonly used ad slogan in everyday life. Clever and humorous word usages. Be sure to vote for your. TV's most expensive commercials for the 2019-'20 season By Jeanine Poggi. Ad and Commercial Quotes - Random Trivia Questions Reading about how MythTV detects commercials really got me thinking. Famous Advertising Slogans. In an overcrowded market, a creative and unique business slogan can be the difference maker. You’re in Good. Quiz - 6 TV Adverts - Answers. THE brand is ditching the well-known slogan in a £20million overhaul - but do you recognise these others? The slogan has been used in ads since 1967 and the axing has caused a storm of protest. More Advertising Slogans. A New England Casino Quiz - Identify the Slogan Match the casino to the slogan - good luck! Here are the answers: 1-C, 2-G, 3-D, 4-B, 5-A, 6-E, 7-F. 3 You’ll wonder where the yellow went. Let us know how you do! YouTube | https://www. jeans brand, Germany Advertising slogan: HIS Denim. Take Our Quiz and We'll Tell You What You Should Eat on 'Eat What You Want Day'. in the White House. Slogans usually come at the end of the advert. The Origin And Evolution Of 12 Famous Advertising Slogans (Infographic) Often repeated ad infinitum advertising slogans can make or break a brand If the motto is clever simple and above all memorable the. Tippecanoe is also the usual result of the first six-pack on a float trip. Average score for this quiz is 10 / 15. Business Achievement Award ~ Future. D’Arcy, Archie Lee and Bill Backer produced some of the greatest slogans, jingles and ads of all time. slogan definition: 1. I will start with an easy one: "Just Do It" *Let's hope that using these slogans and trademarks in this board without permission is legal. share a MyOffers quiz, and choose from a wide range of fun quizzes Advertising Slogans Quiz. Picture Information. I still get a little bit startled when I see people smoking in the office on Mad Men. January 28, 2008. Advertising Slogans Quiz. Rita Putatunda. Play more free Match Quizzes. Clever and humorous word usages. Add Your Slogan Here. " Volvo is an example of a lazy approach to. We insure quality. See more ideas about Vintage ads, Vintage and Vintage advertisements. Perfect for any Business/Entrepreneurship/Economics course. Advertising slogans. TV's most expensive commercials for the 2019-'20 season By Jeanine Poggi. Slogan Logo Quiz Answers, Solutions and Cheats for Android, iPhone, iPod and iPad. 100 Pics Cheat. 100 Pics Slogans Answers, Cheats, Solution, Walkthrough for iPhone, iPad, Android, Kindle and other devices and game by 100 Pics. Some of the slogans on this page (to help with searching) are: Das Auto, Gives you wings, Im lovin it, Where dreams come true, Change begins at home, Open happiness, Share the fantasy, Your potential our passion, Dont be evil. Your goal is to guess which slogan belongs to one of three offered logos. 00 0 bids + $2. Share life. This is a great trivia quiz about product advertising slogans! -ravioli. Business Achievement Award ~ Future. Whether you like McDonalds, Burger King, Wendys or more you will find many slogans from fast food restaurants. Looking for a way to breathe some new life into the accounting office or Finance team? Well these witty team slogans and straplines prove that - yes - accountants DO have a sense of fun and - humour!. 7 Up - The Un-cola. Food Ad Slogan Quizzes - Take or Create Food Ad Slogan Quizzes & Trivia. But this is irrelevant. Description. Slogan Logo Quiz Answers, Solutions and Cheats for Android, iPhone, iPod and iPad. A slogan is the most important advertisement a company can have. What's Your T-Shirt Slogan? Mar 10, 2010 Interest-Based Ads;. Vintage Advertising Slogans: A Pop Quiz. Capitalism: Selling stuff to you since the 1300s. Advertising slogans often play a large part in the interplay between rival companies. Companies are using these slogans for marketing products and services. The event planning industry has seen exponential growth in the last 10 years and expecting to grow at a rate of 44% by the year 2020. Slogan Pop Quiz Answers, Cheats, Solutions for 200 Levels of the game with Question and Answers. If you are stuck on a puzzle slogan and need help, then use our walkthrough guide to solve the Slogan Logo. See results from the List of ALL company slogans Quiz on Sporcle, the best trivia site on the internet! List of ALL company slogans Quiz Stats - By fishdog play quizzes ad-free. You may have heard of a herd of cattle or a school of fish, but what is a group of jellyfish called? Test your knowledge with this quiz. Answer trivia questions live! https://www. The most popular companies in the world have advertising slogans that are well known and instantly recognizable. military strike that killed Islamic State leader Abu Bakr al-Baghdadi, a raid in which President Trump said Congress leaders. Some advertisements were very catchy. In each question, finish the Advertisement slogan using one of the multiple choices. 100 Pics Cheat. No matter what you're looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. Live stream trivia show. A tomato in the hand is worth two on the vine. Vtg 1957 Leister Game Company Never A Dull Moment Party Game Quizzes Ad Slogans. Below is the solution for Say hello to ___ (ad slogan of 1998) crossword clue. Printable Game Advertising Slogans Printable Bible Games for Women Printable Candy Bar Trivia Game Advertising Slogan Worksheet Printable TV Commercial Slogan Game. Take the quiz and find out if you can remember popular commercials from the 1960s through the 1980s. Can you think of a good slogan we. The 1970s was a most fertile time for clever ad jingles and unforgettable slogans. Quiz: Can you name the product from its famous ad slogan? Bloomberg’s climate agenda finds success with privately funded state prosecutor in New Mexico. Next Slogan. Learn more. Companies are using these slogans for marketing products and services. Aug 08, 2019 · Can you name the product from its famous ad slogan? Advertising has engrained branded products such as beer, fast food and candy into the brains of consumers since the beginnings of the spoken word. CHAMPAIGN, Ill. Teach children about slogans and help them to improve their creative writing skills with this worksheet. How much can you remember about a company's ad campaigns, including Christmas Ads. A simple phrase can be a powerful brand cue. 5 245 Less than a minute. Brian Galindo. See 6 Best Images of Slogan Game Printable. Trivia Quiz - Soda Pop Advertising Slogans. Here is your chance to see just how many popular slogans throughout history you can match to the correct product and company. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York. This small piece of kit is designed to make building your Quiz, Crossword or Puzzle question more effective. In this Quiz Game the subscribers are the contestants. The world's favourite airline 4. The 1970s was a most fertile time for clever ad jingles and unforgettable slogans. Episode 6, Advertising slogans, jingles & taglines. Quiz Monkey What do you want to know? "Stronger than dirt" was the original advertising slogan of (cleaning product, launched in 1947 and named after a hero from. Don't forget to check out our Design Lab for some more inspiration! Clever Pub Trivia Sayings & Slogans. An effective slogan usually: states the main benefits of the product or brand for the potential user or buyer implies a distinction between it and other firms' products makes a simple, direct, concise, crisp, and apt statement is often witty. Recently, Japanese website Goo Ranking asked 500 men and women between the ages of 20 and 39 to vote for the best Ghibli ad copy. Top clients: Ford, HSBC, Unilever, Nestlè, Vodafone. Got Milk? (stylized as got milk?) is an American advertising campaign encouraging the consumption of milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, and was later licensed for use by milk processors and dairy farmers. » Slogans - Finance and Insurance. Can You Guess The Correct Brand Slogan? All the greatest brands have had a great slogan, but are they memorable enough? Take this quiz and see whether you can remember the brand slogans for the likes of McDonald's and Nike. Do you know these famous slogans from the world of advertising? Take the quiz to test your slogan knowledge and to see how well the ad companies have done their jobs. Advertising quiz all about TV adverts. Even though you spend nearly half of your food calories on dishes you order off a paper menu, how well do. A great brand or a company slogan lays out the complete brand philosophy in. Aug 08, 2019 · Can you name the product from its famous ad slogan? Advertising has engrained branded products such as beer, fast food and candy into the brains of consumers since the beginnings of the spoken word. Unless we choose to live underground, we’re all bombarded by dozens if not hundreds of slogans from huge brands trying to make an imprint every day. Slogans Quiz Questions And Answers See if you can guess the brands behind these famous taglines and slogans. Play: Which companies TV advert slogans are these Be careful, the pictures may be red herrings! A quiz about TV AD Slogans. You deserve a _____ today. Advertising Slogan Trivia Questions And. Some companies have had their slogan from the very beginning, and there are some who seek to rebrand themselves every few years, creating a new slogan each time. Wisk laundry detergent 69. 15 Food and Drink Slogans You’ll Never Forget (Slideshow) Slogans are an essential part of any marketing or advertising campaign. ; Sentimental Productions. 100 different Advertising Quizzes on JetPunk. A-Z: Ajax® - "Stronger than Grease™" Comfort® - "Softness is a thing called Comfort. A list of catchy laundry detergent slogans from top brands in the industry. Museums, libraries, and archives. Kevin Carbery is scheduled to host the following upcoming. Ring around the collar. The following famous advertising slogans illustrate why advertising has long been seen as one of the most powerful forces in sales and marketing and has the power to capture the popular imagination and be retained indefinitely. Themes containing numbers, school colors, year, school name, and mascots are listed at the end. Get this from a library! Timeless trivia. January 28, 2008. Advertisement MORE TRIVIA Can You Guess Which Of These Photos Was Taken First?. Slogan Quizzes with Answers Quiz 'We open governments' is the slogan of which organisation? What word comes after 'inspire a' to give the official slogan for the London 2012 Olympics? 'Good to the last drop' is the advertising slogan of which coffee brand?. What if brand slogans were brutally honest about the products they represent? That’s the question Nashville-based graphic designer Clif Dickens wanted to answer. Companies are using these slogans for marketing products and services. The Advertising Slogans Quiz. and quizzes. Advertising Slogans Worksheet. Name the brands represented by these famous advertising slogans. Advertising Slogans. Does anyone have any good ideas?????. That was the message of head coach Kirby Smart’s speech after Georgia’s. Quiz - 'The Jeffersons' Trivia. Company Slogan general knowledge trivia questions and quiz. Don't know about over time but a recent one is: Home is the most important place in the world. Share them with your friends. The slogan cleverly incorporates the two services of the brand i. Jingles and Slogans Trivia. , Other Topics, 11 replies Movie Trivia of the Day, Other Topics, 138 replies We all remember 9/11/01 but does anyone remember where they were the year before, or after?, Other Topics, 2 replies Calling creative people: help me with postcard slogan!!, Other Topics, 9 replies. Award winning television slogan examples, taglines, ideas, quotes, sayings, phrases & more! 60+ Old & Famous Commercial Slogans - Catchy & Popular TV Ads List Inc. Copy writers get paid a fortune to come up with snappy slogans that will always be associated with the advertised products. Does anyone have any good ideas?????. To be effective, they should be memorable. 1 M'm! M'm! Good! Copy. Famous Commercial Slogans – Nike – Just Do It Reebok – Because life is not a spectator sports Bold detergent – Part of the fabric of […]. Take the Quiz: Advertising Slogans. You are a true child of. Burger King D. February 28, 2008 Advertising Slogans of some of the best banks in the world. 50 Advertising Slogans That You’ll Never Forget 450 Catchy Advertising Slogans and Great Taglines. The slogan “I’m a big kid now” has to be one of the most successful from the 90’s. Miscellaneous User Submitted Pop Culture Quizzes. com / December 11, 2018 March 14, 2019. Advertising slogans often play a large part in the interplay between rival companies. Slogan Pop Quiz is a simple, addicting game where you try to guess famous brands and company logos using only their slogans! Download Slogan Pop Quiz. Ring around the collar. You're not currently logged in. Ad jingles are some of the catchiest tunes of all time, burrowing into your brain and lingering long after to influence shopping habits and pop culture. A New England Casino Quiz – Identify the Slogan Match the casino to the slogan – good luck! Here are the answers: 1-C, 2-G, 3-D, 4-B, 5-A, 6-E, 7-F. Hartley, John Lewis, and other advertising triva. It is the sign-off that accompanies the logo. Some slogans will be easy to guess. Our online food ad slogan trivia quizzes can be adapted to suit your requirements for taking some of the top food ad slogan quizzes. Find more Cheap Price and More Promotion for Ad Slogan Quiz Online Best Reviews Ad Slogan Quiz This is certainly Ad Slogan Quiz Sale Brand New for your favorite. Quiz - 6 TV Adverts - Answers. Whether you like McDonalds, Burger King, Wendys or more you will find many slogans from fast food restaurants. We’ve assembled 15 of the most memorable food slogans in history, and from Folgers to Frosted Flakes, we’ll bet that you’ll never forget them. Some companies have had their slogan from the very beginning, and there are some who seek to rebrand themselves every few years, creating a new slogan each time. 18 Memorable Ad Questions. A variant of a branding slogan, a tagline can be used in marketing materials and advertising. How much can you remember about a company's ad campaigns, including Christmas Ads. The best advertising slogans are memorable and fit with the times. Probably not! Companies are forced to come up with slogans that'll beat out their competitors, and that's what has hopefully made you remember all the slogans in this quiz! In a battle between brands, a catchy slogan is what could make the difference between being the best-seller versus coming in second place. Ad Slogans - Tidbit Trivia By Brain Rice Games, LLC ( $0. These phrases or sentences are advertising slogans, and if you remember them, even if they were all the way from your childhood, that means they are successful advertising slogans. Quiz about UK TV adverts Lists 140 slogans, with answers. The manufacturers of generic golf balls do not engage in any advertising. Though rare, Dada Comics do appear on the printed page. Ill give you the slogan, you pick which product the slogan was or is for. Give it a shot and let us see just how good your memory is. The purpose of the strapline or slogan in an advertisement is to leave the key brand message in the mind of the target (that's you). The game is about Guessing the Brand Slogans of popular companies. It's time to answer some cool questions about Food Ad Slogans. My Drinking Team has a Trivia Problem. September 28, 2009. Teach children about slogans and help them to improve their creative writing skills with this worksheet. This page will feature select questions from the Weekly Businesses Quizzes with focus on Indian brands. Which company's ads have featured each well-known campaign? Return to the Match Quiz List. Constructive Media, LLCConstructive Media, LLC. Burger King D. Campbell's Soup Popular Advertising Slogans For Business. Whether you need a catchy slogan for advertising or as a tagline for your business, our slogan generator will help you come up with the best ideas. However, the lovely people at truck advertising company In Your. See if you can get a score of 100%. Can you think of a good slogan we. ” If you were surprised by the number of slogans you recognized on the quiz, that is evidence of a successful slogan!. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product.